Personal branding is a skill not only content creators should possess, but in fact, a skill everyone should have. It is crucial to stand out from your competitors in whatever career industry you are in and the only way you can do so is by establishing your own personal image. Now more than ever, it is so difficult to stand out from others with the infinite amount of social media presences. However, as every person is unique, every personal brand should be unique to each person as well. Here are a couple tips I have learned in order to establish my own brand and to stand out from the rest.
Establishing My Purpose
When I first started my blog, I had no idea what I was going to blog about. To get a better idea of the content I would actually enjoy creating, I decided to establish the three things I’m passionate about which are fashion, self-development, and sharing my experiences.
The only way you can do what you enjoy is by honing in on what you’re passionate about. What I would suggest is doing the same – listing three things you’re passionate about and staying consistent throughout.
Consistency Is Key
Consistency is fundamental in establishing a personal brand. Being consistent with your brand message and being consistent in expanding your brand image are key. How are you going to even show you have a personal brand if you’re not fully committed to it? Be sure to consistently post, share, and engage.
It’s not about what you know, it’s about who you know. Although reaching out to strangers may seem intimidating, it breaks down walls and opens up new opportunities. All it takes is introducing yourself and creating a lasting impression that will contribute to your own brand.
Collaborations with others are a great way to build your personal brand and the only way you can do that is to reach out to others. With collaborations, new opportunities may arise and you can also learn a couple of new things while you’re at it.
Being Authentically Me
Find your own unique style. You don’t have to do the same thing everyone is doing because how are you going to differentiate yourself? Your style can attract the right audience you’re trying to reach to.
Most successful people become who they are by working hard and doing things no one else has yet. Explore new frontiers on what you’re passionate about and the rest should follow.
Being Open To Learn
In the wise words of Bob Dylan, “times are a’changing”. Content will always be changing and so should you. Just like app updates, you hate them first and then learn to adapt to them. Be open to trying new things and get out of your comfort zone. You never know if getting out of your comfort zone will open new doors for you.
Building your personal brand does take effort but it is so worth it. Personal branding is something you will continue to develop throughout your life so why not start now?
Thank you for reading!
hat: 21men // demin jacket: tilly’s // top & boots: f21 // jeans: pacsun
Photos by: Scott Luong